How to Engage Customers on a Dime
Gone is the brand's sole focus on a few core media outlets. Instead we look at the life of our customer much more holistically. We try to evaluate the full media landscape and pick out all the ways that we can touch our customer. We pick "touchpoints" that are likely to create opportunities for our brand to connect with our customer.Read more: http://www.entrepreneur.com/article/227690#ixzz2bEBWIDFM
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